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About our products

Our mission at Elly Lu is to create a sustainable toy from the ground up. Our toys are made with organic fabrics that are grown without the use of pesticides, GMO's, and synthetic fertilizers, and dyed with GOTS approved dyes. They are ethically manufactured in Garments without Guilt factories which align with Fair Trade principles. We are passionate about giving back which is why we have chosen to donate a portion of sales to various charities and non-profits. We give back to different organizations that either provide clean drinking water to communities in need or rescue and rehabilitate animals. 

As parents and teachers, we also want to create toys that can be used as a tool to educate our children.  Every toy comes with a hang tag that includes an interesting fact about the animal. Even Cupcake the unicorn comes with a historical fun fact!

Lastly, we wanted to make our toys bright and fun with personalities of their own. We hope you can find just the toy you have been looking for!


For more information about our products see below:

  • All of our products are OCS 100 certified meaning the fabric used is 100% organically grown. The outer fabric also meets GOTS standards. 
  • All of our products are dyed with GOTS approved dyes and are OCS certified.
  • Our toys have been tested to meet the highest quality and safety standards.
  • All of our toys' features are either printed or embroidered on making them a safe toy for ages 0+*
  • To find out where we donate please visit our "Where We Give" page. You can also find out where we donate by clicking through our products in our "Shop!" section.
  • All toys and characters are copyrighted.

* Always supervise infants or young children when playing with any toy 

Why Choose Organic Fabric?

Organic cotton is a sustainable crop that uses less water, less energy, and is grown naturally. This is without the use of pesticides, herbicides, insecticides, and Genetically Modified Organisms. Forgoing the use of these chemicals preserves the soil and protects the health of the people and animals in the communities where it is grown. 

We use GOTS approved dyes which are an environmentally friendly option and free of harmful substances.